Snow for a unique retail design concept

Physical shops and stores are increasingly evolving from simply being "point of sale" into multisensory experiences that engage and attract consumers. This requires brands to be highly creative, offering something totally unique.

What makes a retail design unique?  Which concepts create lasting positive brand value for the customer? 

How can a visit to a store be transformed into an emotional journey that pervades all the senses?

Snow is a unique element that can be easily incorporated into any concept, enabling brands to offer their customers a cold and refreshing winter experience. It creates the perfect environment where winter clothing, sports equipment, luxury goods or drinks can be experienced in a unique and memorable way. 

Snowflakes gently cascading from the ceiling. A snow-covered landscape in the middle of a store. Extraordinary, and yet somehow familiar. Bringing real snow into a retail or flagship store offers an experience that is both surprising and exciting, transforming shopping into an emotional journey that etches itself in the memory. This represents an added value for business: the longer customers stay in the store and the more unique the experience, the higher the revenues and recommendation rate.

Snowflakes and snow-covered natural landscapes transport customers to another world. They feel the purity and authenticity radiated by the snow. The halo effect of snow is directly transferred to a brand and its products, boosting the emotional connection with the brand. Indoor snowfall and snowrooms represent exclusive, stylistic highlights of a store design that can be incorporated into any interior design concept.

Try out the winter jacket or equipment under real conditions: in real snow and in the cold of the SNOWROOM. Feel the benefits of the various products on your body. Wind, icy temperatures and snow create an authentic setting that encourages the consumer to make a purchase. 

CONCEPT IDEAS